About Alfonso

Alfonso Cuadra is the master of showing managers and sales teams how to soar their results by teaching them how to go deeper than standard sales tactics, scripts and processes. His revolutionary insights into how to connect with purpose and give real value to prospects will have your team increasing their close rates in record time.
Alfonso is a serial entrepreneur, real estate investor, speaker, author of the 2012 book From the Ground Up!, success coach, and philanthropist who has been seen in Readers Digest, Ottawa Sun, Vancouver Sun, Rogers TV, New York Times and many more. Born in El Salvador during the revolution, his mother, the head of the newspaper, was arrested for reporting the truth to all about the corrupt government in power. After escaping to Canada and being raised in poverty, at 17 years old, he started a small company that quickly grew to multiple locations across Canada. He is the President/CEO of the Cuadra Group of Companies and has an extensive background in business and Real Estate Management, Investing, and Development. Alfonso is a TV Personality and is host of a TV show called “Success By Design” and is dedicated to showing others how to overcome their obstacles and become high performers. He has shared his story with thousands of audiences around the world. He is a dynamic leader that is passionate about sharing his story and inspiring others to create the life they want and to never give up on their dreams. He truly is in the business of changing lives and has a special gift in his ability to connect with people and move them forward.